Marketing Budget Calculator
What should you actually be spending? Work back from what a customer is worth instead of guessing at a percentage of revenue.
Open →Tools
Run your own numbers
These aren't lead magnets pretending to be useful. They're the same maths I use on the first call: lifetime value, acquisition cost, and what your brand is actually contributing.
Two of these compute LTV and CAC.
That's not a coincidence.
They're two of the four numbers in the I2O Method, the measurement system every engagement runs on. See all four.